Posts Tagged ‘Advice’

Bad Weather Is Not The Enemy

Tuesday, February 23rd, 2010

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Think back to a recent time when the weather was nice and you were in a pleasant park area. The sun was out, the clouds were fluffy, and the birds were singing (a rainbow and some happy skipping may have been involved too but we won't go there…). During this joyous day, recall how many people you saw making photographs. My guess would be quite a few. In general, people like making images when the weather is nice. Yet, when the weather becomes inclement, we tend to stay inside, and far fewer photographs are made.
 
The world doesn't stop when the weather is bad. As photographers, neither should we.
 
Now, I know many photographers (and I'm sure you do too) who are, shall we say, apprehensive about taking their beloved camera out shooting in inclement weather. They say "my camera is not environmentally sealed".
 
I say, "So what?"
 
There is a wide variety of protective gear, such as rain covers for your camera and equipment. You wear rain gear without fear, so why can't your equipment do the same? Op/Tech's Rainsleeve, Kata's Elements series, AquaTech's Sport Shield series , and ThinkTank's Hydrophobia Rain Covers are just a few that come to mind. Even if your camera is environmentally sealed, it is a good idea to invest in a rain cover for your gear.
 
As photographers, we seek out images and scenes that are unique and tell a story. When applied to our weather discussion, we can get some unique images that tell a story which far fewer photographers tell. A wet street at night and its glow present wonderful options for us to photograph. Shooting falling snow and capturing it in mid air can also make an image that will resonate with others.

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Human nature tells us to seek shelter when said weather is bad. As a photographer this means that less people will be out shooting and hence, the stories you can capture will be all your own.
 
Perhaps urban/cityscapes is not your thing. Maybe you're more of a wildlife photographer. The same rules apply. Wildlife photographers who shoot in rain, snow, etc. have the potential to get amazing images. We've all seen images of wildlife. The number of images rapidly decreases when you look for wildlife in rain, snow, etc. So if you brave the elements and capture, for instance, a mature bull elk exhaling in the cold morning air while some light snow is falling, you could have an amazing shot. Unique, thought provoking wildlife photographs are what separate the journeyman from the truly creative. 

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Extraordinary photographers make extraordinary photographs. Extraordinary photographers are the ones who do not scoff at the notion of inclement weather but rather embrace it. They are the ones who realized long ago that weather is not the enemy.
 
Would you rather be an ordinary photographer or an extraordinary one? That's what I thought. Get out there and shoot! (feel free do some happy skipping too if you’d like).

You can check out Ted's work on his website, and follow him on Twitter.

You can see OPG's offerings of raincovers here.

The Struggle To Remain Focused

Wednesday, January 27th, 2010

Go on any photowalk, attend any workshop, or just put several photographers in the same room, and inevitably, what happens? Fanatical debate and banter on subjects such as gear (camera bodies, lenses, tripods), workflow (Lightroom vs Aperture, CS3 v. CS4), or philosophical topics (Is photography art?, to HDR or to not HDR, convergence between video and stills) and so on.

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Now don’t get me wrong, there is a time and a place for all of these topics. Nevertheless, sometimes we as photographers become so entrenched in our position and defense thereof, that we lose focus (pun intended) of more important matters.
 
Although we may have entered photography for a variety of reasons, we all enjoy showing our work to others. Show your work long enough (and to enough people), and you begin selling your work. Those of you keeping score at home, those “people” just became your “customers”.
 
If you thought selling one image took work, remember that a business survives on repeat customers. This means now that you’ve shown your work and made a sale, you really need to target and market yourself to your customers. This is something that takes time, research, and most importantly, focus.
 
Understanding your customers, knowing your competition, knowing how your customers find you (website, Flickr, Twitter, Facebook, yada, yada, yada) are important components to any photographer who is intent on selling images. Once you understand them, you then have to develop a plan to market yourself and your work (yes, those were intentionally separated) to your target audience.
 
You put time and effort in to selling your work, and you get a repeat customer (or a new customer, it really doesn’t matter) who is interested in purchasing your work. Hooray! Those of you seasoned folks know this, but for you new to the selling game, let me let you in on a secret… the aforementioned customer does not care what gear was used to make the image, what post processing steps/tools you utilized, or whether you think HDR is good or bad. Customers buy prints because of the emotional response they have to your work. Plain and simple.
 
Have you ever lost a sale because you didn’t shoot with a 5D Mark II or a D700? I didn’t think so. The gear and the process (and even the philosophy) are nothing more than tools you use to make your work. To put it another way, a hammer is a hammer is a hammer. What you use the hammer to create is what is important.

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I am not trying to assert that these heated debates are not without merit, quite the contrary. However, I will take the position that too many in the photographic community spend too much time defending their position and attacking the other side. Countless hours are lost to the defense of topics, which from the customer’s perspective, do not matter.
 
Photography is not an easy business. There are more and more talented people picking up cameras every day. This means your competition is rising. As you find your niche and continue to market it, remember, that if you do not take care of and continually target your customers, someone else will.

Better to spend the discussion ferver on your customers and remained focused.

You can check out Ted's work on his website, follow him on Twitter, and purchase one of his wonderful calendars on Amazon.