Posts Tagged ‘Creativity’

The Struggle To Remain Focused

Wednesday, January 27th, 2010

Go on any photowalk, attend any workshop, or just put several photographers in the same room, and inevitably, what happens? Fanatical debate and banter on subjects such as gear (camera bodies, lenses, tripods), workflow (Lightroom vs Aperture, CS3 v. CS4), or philosophical topics (Is photography art?, to HDR or to not HDR, convergence between video and stills) and so on.

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Now don’t get me wrong, there is a time and a place for all of these topics. Nevertheless, sometimes we as photographers become so entrenched in our position and defense thereof, that we lose focus (pun intended) of more important matters.
 
Although we may have entered photography for a variety of reasons, we all enjoy showing our work to others. Show your work long enough (and to enough people), and you begin selling your work. Those of you keeping score at home, those “people” just became your “customers”.
 
If you thought selling one image took work, remember that a business survives on repeat customers. This means now that you’ve shown your work and made a sale, you really need to target and market yourself to your customers. This is something that takes time, research, and most importantly, focus.
 
Understanding your customers, knowing your competition, knowing how your customers find you (website, Flickr, Twitter, Facebook, yada, yada, yada) are important components to any photographer who is intent on selling images. Once you understand them, you then have to develop a plan to market yourself and your work (yes, those were intentionally separated) to your target audience.
 
You put time and effort in to selling your work, and you get a repeat customer (or a new customer, it really doesn’t matter) who is interested in purchasing your work. Hooray! Those of you seasoned folks know this, but for you new to the selling game, let me let you in on a secret… the aforementioned customer does not care what gear was used to make the image, what post processing steps/tools you utilized, or whether you think HDR is good or bad. Customers buy prints because of the emotional response they have to your work. Plain and simple.
 
Have you ever lost a sale because you didn’t shoot with a 5D Mark II or a D700? I didn’t think so. The gear and the process (and even the philosophy) are nothing more than tools you use to make your work. To put it another way, a hammer is a hammer is a hammer. What you use the hammer to create is what is important.

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I am not trying to assert that these heated debates are not without merit, quite the contrary. However, I will take the position that too many in the photographic community spend too much time defending their position and attacking the other side. Countless hours are lost to the defense of topics, which from the customer’s perspective, do not matter.
 
Photography is not an easy business. There are more and more talented people picking up cameras every day. This means your competition is rising. As you find your niche and continue to market it, remember, that if you do not take care of and continually target your customers, someone else will.

Better to spend the discussion ferver on your customers and remained focused.

You can check out Ted's work on his website, follow him on Twitter, and purchase one of his wonderful calendars on Amazon.
 

Three Things You Should Know About Creativity

Monday, November 23rd, 2009
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Creativity is a big concept for a photo blog. We spend so much time fighting upgrade fatigue, learning new software, working out new techniques that we often have very little time for creativity. But just taking note that we need to think about creativity isn’t enough. How do we go about it?

Everyone goes about being creative differently. What works for me might not work for you, but I’m going to just share these thoughts on creativity with the hope they will help you concentrate on something other than the next lens you think you want to buy.

For me, creativity is about removing artificial limits. And I think most limits are self-imposed. More precisely, these limits are directly tied to low self-esteem. Now I know you might be thinking, what’s that have to do with creativity? In my experience lots.

We put boxes around ourselves and make decisions that hamper our growth because often, as artists, we don’t really believe in ourselves. How many times have you thought you were just faking it? Or have you ever just assumed that you weren’t good enough? These thoughts murder your creative spirit and you get started on a more creative path when you stop that behavior.

The creative process can start to open up once you just trust yourself. If you empower yourself to try something different and give yourself permission to fail, you become more creative. Don’t make the metrics of success or failure the guidelines by which you proceed. Instead make experimentation, expression and joy the metrics.

The second big point of contact for me is authenticity in my work. If you can start to look at authenticity, rather than originality, you will become more creative. I learned this concept best by listening to John Paul Caponigro. He was talking about other art forms and mentioned that in Asia for instance, artists don’t worry about coming up with something new, they work within an existing form and try to expand it. When I read the photographic forums, the younger photographers seem to beat their chests the loudest and proclaim their creativity simply because they did something “new.” Usually what they did wasn’t new at all, but rather new to them. But it doesn’t matter. Worrying about doing something new ends up stunting creative growth. Being creative does NOT require doing something new. It requires doing something that is authentically your real personal and true vision. If you take away anything from this blog post, I hope it’s that.

Lastly, creativity is about choices. The choices can often be based on a few dynamics like tension, juxtaposition, conflict and resolution. These are good tools in a creative environment. But sometimes, you learn most of your creative ideas from pure experimentation. Free-form music – called jamming often lets musicians come up with their best sounds. Writers use free-association and brainstorming to come up with their best words. Why shouldn’t photographers use their own brand of visual experimentation to find their own visual creativity?

To sum up – if you want to be more creative, start loving yourself enough to give yourself permission to fail. In fact, better yet, don’t even worry about winning or losing. Just DO.

Don’t focus on NEW – focus on authentic. Being original isn’t being new – it’s being you.

And riff. Go out there and jam. Try this and that and then invert it all. Go crazy. Do something you’ve never tried.

I wrote this post as much for myself as I did for you.

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