October 1st marked nine years since I quit working on Maggie’s Farm. In my case, “Maggie’s Farm” was a cubicle at a large insurance company that was just the last of several identical cubicles I worked in over the course of eleven years as a software engineer. I never liked this job, though it made me a decent income and the stress was relatively low. I realize that software engineer wouldn’t make many lists detailing the crappiest jobs in the world – in fact, most would consider it a pretty cushy gig – but I was never satisfied. I yearned to spend more time outside, and I felt there must be a way to channel my creative energy for something more important and beneficial to my mental health and the world in general. I spent the last five years of this “career” begging for as much time off as possible to get out and make pictures, and I’m fortunate to have had managers and colleagues who supported my crazy photo obsession. After 9/11, and with a new baby at home, it became obvious to me that it was time to quit the job that made me good money, but left me unhappy, and I took the plunge as a freelance photographer.
If you’re one of those people who feels stuck in a job, but you have loftier aspirations, all I can say is “Go For It!” It will change your life. Don’t just take my word for it either. I was inspired to write this post after reading “Five Ways Photography Changed My Life” by Moab, Utah based adventure and nature photographer Bret Edge. All of what Bret says in his post is applicable to me, and probably most other photographers as well. I really encourage you to read it.
Though I’ll admit to occasionally missing that steady paycheck, I can honestly say I have never once regretted my decision. Of course my life is more fun as I get to spend 100 days or so a year out shooting in beautiful places. This is what I expected and dreamed of often (usually as I dozed off, head down on my keyboard in the cubicle,) but it is the unexpected consequences of my decision that have really improved the quality of my life.
So following Bret’s lead, here are five unintended benefits of quitting the farm and striking out on my own:
1) Effecting change. All along, I had planned to offer my imagery to conservation organizations to use in their publicity, fund-raising, etc., but I had no idea when I started out that photography had such power to inspire others to change their lives or help change the world. I have been blessed to work on over 100 commissioned conservation photo projects in the last ten years. All but three of those projects have resulted in the successful conservation of open space here in New England, and my clients tell me that quality photos do make a difference when it comes to inspiring government officials and the general public to protect these places. As a software engineer, I may have dreamed of the freedom of a photo career, but I never realized how much positive influence the photos I make would have.
2) Becoming More Comfortable Around People. I wasn’t exactly a hermit before becoming a photographer, but I do have a quiet personality. This of course played into my wanting to be a nature photographer, where I could enjoy long days alone, or with my wife, out in wilderness just creating art. What I discovered though is that to be a successful photographer means spending a fair amount of time around people, giving slide shows, showing portfolios, networking, attending gallery openings. As I started shooting more adventure imagery, I even started just approaching strangers on the trail, in coffee shops, bike shops, etc., and asking if I could photograph them. This might sound painful to the shy, aspiring nature photographer, but it has become one of the parts of the job I actually look forward to. Some of my most memorable experiences as a photographer have come from the reactions I get at presentations or the conversations I have with complete strangers on the trail. Some of these people have even become life long friends.
3) Mountain Biking and Sea Kayaking. O.K., chances are good I would have gotten into these sports even if I had never picked up a camera, but the truth is I only started doing both of these activities after Marcy and I were asked to write “Discover Acadia National Park” back in 1998. We were avid hikers and backpackers, loved Acadia, and proposed a photo guide of the park to AMC Books in 1997. They didn’t bite on that book idea, but later proposed we write the Discover book, which is a multi-sport guide (hiking, biking, and paddling.) I honestly don’t remember if we let on that we only participated in one of the three sports the guide would cover (probably not,) but this opportunity out of the blue really inspired us to explore wilderness in different ways. This was pure serendipity. These days, I can’t imagine a summer going by without a dozen days or so spent dipping my paddles into the cold waters of the Gulf of Maine.
4) Teaching. Workshop leader was not on my radar either when I started my photo career. I had never trained as a teacher nor did I think it would be something I’d enjoy, but serendipity struck again when the Appalachian Mountain Club asked me to fill in for an instructor that had to cancel one of his workshops in the White Mountains in 2002. I was nervous beyond belief, but soon realized I had some clue what I was talking about and that people actually seemed to understand what I was teaching. Now I find myself truly looking forward to the five or six workshops I lead every year. It is deeply satisfying to watch my students practice what I teach, and I get almost giddy when I see one of them have one of those “ah ha” moments when it all starts to click for him/her. I have even been asked to teach photography at my kids’ school, but teaching 17 8 year-olds is way scarier than 8 or 10 adults!
5) My kids think I’m cool. O.K., they’re only seven and nine, so maybe this opinion will be different five years from now (or maybe five months from now in the case of my nine-year old, who yesterday uttered, “Daddy, don’t talk to me in that tone of voice.”) But you know what, my kids do appreciate the work I do. They take pride in the fact that I work to protect the environment, and it really bolsters their own self-esteem when I have them come along to work on a project with me – they are already astute at holding a reflector and finding little critters worth photographing. I feel like my photography career is a major and positive influence in my relationship with them, and our experiences in the field are the building blocks for their own interesting and successful lives. And that is worth its weight in gold and something I could not have purchased no matter how many hours I billed for cranking out computer code.
These are just a few of the reasons that my life changed for the better because of photography. I can’t imagine a career that feels more “right” than being out shooting in the natural world. I realize how lucky I am to have realized that this is the right job for me, let alone having been fortunate enough to make it a reality, but I really believe that anyone who is given the time to explore his or her passion will find success in one way or another.
Until next time..
Find out more about Jerry at his website, and follow him on Twitter at @jerrymonkman














So You Want To Be A Pro Nature Photographer
Monday, June 20th, 2011I see many times people posting interest in taking their hobby of nature photographer to the pro level. Myself and I’m sure other pros have people that contact them asking for advice on what it takes to make a living in this field. My response is that from my experience it’s a seven day work week and can be tough on your family life. I work about forty weekends a year so any family birthdays, holidays, christenings, father and mothers days, sports, concerts, etc, are many times missed. This is much like the entertainment world, pro athletes, traveling salesman, or any other profession that requires you to be on the road many days a year.
Nature photography is one of the toughest fields of photography to make a living in. I’ve found that for me being diversified is the key to making it. Having multiple streams of income keeps the money flowing. Those streams all take a lot of time to keep them flowing.
Marketing is number one, nobody knows you’re alive and in business unless you tell them. Shameless self promotion is something you have to get used to and you need to be the type of person that doesn’t mind this type of marketing as some would consider this bragging about yourself, but it’s just getting the word out that you’re in business and having some success at what you’re doing. I spend a lot of my time marketing, I write a daily blog post, moderate on two photography sites including my own “Macro Nature Forum”, post images, post on Facebook and Twitter, and reply to photographers sending me emails with questions.
I display my images in about twenty art shows a year. This takes up twenty of my weekends, many away from home. The shows start in May and run until October and consume almost every weekend for those months. Some of the shows I’m gone on Friday and return on Monday, leaving me Tuesday, Wednesday, Thursday, to print, package, and pack for the next weekend. During the winter months I’m going though the process of applying to these shows, which is filling out applications, sending images for the jury process, writing out checks for show fees, etc, keeping it all organized so I have a show every weekend. Taking time to keep track of materials and doing all the ordering and always trying to find the best prices. During the winter when I apply to these shows the jury fees and booth fees run about seven thousand dollars, which I won’t see again for months.
During the art shows off season I’m presenting my workshops. I do about twenty workshops which are on weekends. This take time promoting the workshops, adding them to my website and blog, sending out emails and post cards, posting them on nature photography websites, posting on Facebook, etc. Working with the hotels on setting up rooms for the workshop all across the country. Planning the workshops and how they will run. Shooting images for examples in what I’m teaching in the workshops, and constantly updating the material presented at the workshops. Many days each year are spent on the road driving to and back from the workshops and art shows.
Wow, I’m already tired and I haven’t scratched the surface on what I do. While all this craziness is going on with the art shows and workshops,
I have to maintain my moderator duties online.
I work with art consultants that buy images for their design projects, print the images, package, ship, and invoice them.
I contact companies that would be willing to sponsor me, work with them when they need images for ads, photo conventions, sometimes even go to photo convention for them. I send them promos for my workshops that they can list on their websites.
I do online workshops, which takes time again promoting, critiquing the participants shooting assignments.
I have a how to macro book that took time to write and have printed, I have to maintain stock at Amazon, maintain on my store front sales, packaging and shipping to customers.
I have five e-books completed and am working on more. Again more promotion, sales and sending the e-books online. I also make them into CDs to sell at the workshops and art shows.
I’m working on how-to macro videos for You tube.
I travel and present programs for camera clubs, photo conventions, garden clubs for flower photography, have done some at REI stores.
Send submission to magazine with article ideas, and once accepted working with the mag to set-up the article and images. Invoice them.
Send out information introducing myself to new art consultants, interior designers, calendar companies. etc. reply to their emails as they contact me asking questions about pricing, printing, etc.
I maintain a blog which I write and post as frequently as possible and I write when possible for Tamron’s blog. Post on facebook any updates on workshops, art shows, and any other happenings.
Maintain a website, posting new images updating art shows and workshop schedules.
I will visit and sell through art galleries, so time is spend traveling to the galleries maintaining stock.
I have companies that contact me for stock images, negotiate, send files, and invoice them.
I get to beta test new products for companies, and they always wait till the last minute to send you the product and need a response NOW! Take time to work with the product, Email back and forth with response.
I have charities that call and ask for print donations which I always do. Deal with emails, set-up time to make contact with prints.
Take care of all the accounting, sales, taxes, keeping track of cost of running the business.
Working toward setting up webinars for live how-to macro workshops online.
Wow, all this work is making me tired, I need a nap.
Now are you starting to wonder why I haven’t mention anything about shooting. As you can see there is not much time left to shoot. It can be frustrating and hard to schedule time to shoot, as you have probably heard most pros say that the business takes up ninety percent of their time. I do make time to shoot but it has to be scheduled at the peak times which for me are the spring and fall. The summer I almost never get out to shoot as the art shows consume so much time.
I have to say I’m pretty sure there are a few more thing I do, but I think you’re getting the point. If I tried to make it on any one of these streams alone it would be tough, but with a little income coming from all these streams I do very well, but I sacrifice a lot of time and family life to maintain this business.
I have to say even with all the work I do I can’t wait to wake up in the morning at five o’clock and get to work! I wouldn’t trade what I do with anything else. I always tell people where else can you work where people are complimenting you while handing you money!
Good luck if you give it a shot.
You can visit Mike's blog and learn about his workshops here: Tiny Landscapes
Mike's eBooks are available in the OPG store here: Mike Moats
Tags: Mike Moats, Nature Photography, photography business
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